Gaining visibility into viewers’ QoE is the holy grail for online TV providers. Not only can this lens detect flaws in the network or delivery path, but it can help online TV providers find ways to optimize their service to keep audiences engaged, costs down, and operations efficient. And what’s more, it can all be done live during an ongoing stream.
Finding the optimal delivery path is the holy grail of delivering the best viewing experience. But how can you carry out the required action, such as changing from one CDN to another during an on-going video stream within the buffered time, before the viewer notices any drop in quality?